Fortis UK acquires mobile phone quote and purchasing channel
(2006-07-27)
Fortis UK acquires mobile phone quote and purchasing channel
Fortis UK Limited has acquired a majority shareholding in Text2Insure. The balance of the shares will remain in the hands of Hastings Insurance Services and the founding management team.
Established in 2005, Text2Insure is a pioneering selling insurance via SMS text technology, providing fast and easy access to quotations and purchasing of insurance in the UK.. The initial proposition was designed to offer travel insurance to those who have not arranged cover before their trip, including the capability to buy when they are at the airport and this has now been extended to the delivery of a quick quote for Car insurance, with other products planned soon.
Recent research* into the purchasing of insurance by SMS text messaging suggests that in excess of 8 million people with mobile phones would consider buying insurance via text messaging, with more than half of these people expected to do so in the next three years. In particular, 48 per cent of 16-24 year olds said they would consider SMS text as a way of buying insurance.
Commenting on Fortis UK’s latest acquisition, Barry Smith, Chief Executive says: “In the UK over 100 million text messages are sent each day and the mobile phone has become an indispensable part of many of our lives. Our acquisition of Text2Insure complements our existing range of propositions to the affinity market and enables us to proactively respond to the demands of the mobile generation.”
“With Text2Insure, we have the opportunity to further develop our relationships with affinities and offer additional areas for differentiation to their customer offerings, enhancing both customer experience and revenue opportunities. In particular, we are keen to understand how we can penetrate affinity sectors that have a strong alignment with mobile phone users.”
Commenting on the deal, Nicholas Thurlow, Director of Text2Insure, reiterates Smith’s enthusiasm for the new relationship “We are absolutely delighted with Fortis UK’s decision to work with the Text2Insure management team. We believe the mobile channel will continue to take an increasingly important role in the distribution of insurance products and our involvement with Fortis, with its strong presence in the UK and internationally is a vindication of this growing trend.”
Fortis UK’s acquisitions in the past 9 months and its new affinity partnerships are a clear indication of its strategy to successfully expand its product and service offering for the affinity market through ongoing development and organic growth combined with acquisition where the right opportunity arises. Fortis UK carefully selects companies, ensuring they add another dimension to its offering for the affinity market – Text2Insure does this through its SMS delivery model.
The company will operate under the Text2Insure brand, with the founding management team continuing to be responsible for the development of the business moving forward.
For further information about Fortis UK Limited http://www.fortisinsurance.co.uk